Your brand is how you represent and position yourself to your customers and staff. Your brand is how your customers perceive you and the values you express implicitly and explicitly. Your brand is everything from how you look to the experience you provide. It’s an ecosystem – living elements that work together to thrive or fail.
There’s no getting around it: the look is important. You’ve got to have the look in order to validate your business with your audience, and to help them feel like they’re receiving an authentic experience. When you build your brand’s visual identity, you’re working to code in attitudes, interests, and values that you hold in subtle ways that add up to what your brand stands for.…
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