Are your marketing efforts stagnating or non-existent? You’re not alone. Thousands of small- and medium-sized businesses have no marketing plan. The opportunities can be endless and puzzling, especially if you’re concerned about getting an immediate return on investment. And if you’re running the business, you likely have almost no time to devote to execution.
When I meet new clients who have been doing without marketing for a while, and they’re looking for a way back in, the question I hear without fail is:
Where do I start?
Where do you start? What steps can you take to get your marketing efforts going again? A good deal of marketing is momentum, and if you try to do everything at once, there’s the potential you’ll be facing overwhelming time or budgetary commitments.…
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