June 2015 - Satellite Six

Why Brand Design Matters

Posted by | Branding, Design | View Comments »

Apple or Google? Ford, Chevy, Toyota, or Honda? Coke or Pepsi? Or Mountain Dew?

Every day, customers are making choices about the products and services to buy. Ask a user why they choose A vs B and she’ll tell you the logical reasons why A is superior – the specs are better, the technology is newer, and the product performs better log-term. But that’s just reason talking – below that logical final decision is a complex mix of emotional appeals and pulls – from social proof and what others are buying to the nuances about the look, feel, and language. The product or service fulfills a deeper need, and hooks with great design and messaging that resonates with the purchaser. It feels authentic to who that customer is and what she values.…

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