July 2015 - Satellite Six

UI/UX: Is it Important to Identity/Branding?

Posted by | Design, Website | View Comments »

What is UI/UX?

In the mobile and web development world, UI/UX stands for User Interaction and User Experience.

Clear as mud?

Let’s simplify it down to their basic functions: For example, when a person is on a website or a mobile application and wants to view a photo of a product they are interested in buying, they will most likely have to click on the image they want to view. That specific click to view the photo is the “user’s interaction” within the website or app. What happens before, during, and after the user’s click interaction is what is described as the “user’s experience.” So, when a person clicks the photo (the user interaction) and that photo becomes larger to allow for easier viewing (the user experience), the user has successfully experienced UI/UX.…

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