What Is SEO?
SEO stands for “Search Engine Optimization” and can help make or break your website’s survival throughout the world wide web. By focusing on both front- and back-end optimization, SEO helps create an easily accessible website for both the search engines and the users to discover. Higher visibility leads to higher traffic rates which leads to a higher organic ranking on most of the major search engines.
Why Should I Care?
A study by Fleishman-Hillard International Communications, in conjunction with Harris Interactive, showed that 89% of users were using search engines to help make a purchase in 2012. (1) Over time there has been a shift in search engine users clicking on lower links than the very top; however, the study found that the majority of users will go toward the top of search results.…
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