AdWords Ad Copy: Best Practices

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Ah, the mysterious world of Google AdWords.

Frightening first initial thoughts of setting up and managing a Pay Per Click (PPC) campaign aside, there are a number of incredible benefits to using a Search Engine Marketing (SEM) platform, which include driving traffic to your website, growing your email list, and more importantly, increasing sales. That being said, there are a few best practices when it comes to writing your AdWords copy that gives you the best possible chance of PPC success.

The Basics

If you’re new to AdWords, understanding what your ad will consist of is the first step in conquering the SEM platform. Your ad will look a little something like this:

  • Headline 1: 30 characters
  • Headline 2: 30 characters
  • Display URL/Path: 30 characters
  • Description: 80 characters
  • Final URL


The headlines may very well be the most important part of your ad.…

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Say ‘Bai’ to Build-Your-Own-Websites

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By now you’ve probably seen or heard mention of the crowd-favorite Super Bowl commercial for Bai, read your social media feeds’ opinions of the political car ads, or even had enough of the various cell phone companies attempting to top each others’ ads as if it’s enough to make you want to switch providers. If the ending of Super Bowl LI wasn’t crazy enough, at least Lady Gaga’s half time show made up for the lack of funny commercials this year. Surprisingly, there seemed to be a rise of advertising for build-your-own website platforms.

From Squarespace and Wix to the online giant, GoDaddy, the tools that claim to help build your online presence seem to be increasingly popular on Super Bowl Sunday.…

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Audience: The Core of Every Great Brand

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For many businesses, brand isn’t a priority. In some cases, the concept of brand and what it can do is too abstract to be of use. For them a brand is simply something that “is,” reflecting the sum total of their product, their customer experience, and the messaging and visuals that have been put in the marketplace. These businesses often struggle to find connections with an audience, and eventually fade into a sea of lookalike competitors, fighting to show what makes them different from every other similar business in the eyes of the consumer.

Successful business, therefore, realize that the customer experience and perceptions can be tightly controlled and planned in such a way that their brand is seen as a different choice, or even the only correct choice for their customer base.…

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Understanding Brand: Why Rebrand

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Branding is an ambiguous concept and so many companies don’t quite understand what it is, and why it is so critical to success. In my estimation, 9 out of 10 clients come to us first because they believe something to be broken in their marketing system. Something is out of alignment, and they’re not sure what it is – but our conversations usually focus around something very tangible, such as “my website stinks.” Often times, however, there is something going on in the bigger picture that is hard to identify when you are so close to your own business. Here are the 3 most common situations in which companies can benefit from rebranding.

Internal Transition

An internal transition is one reason organizations should consider a rebrand.…

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7 Keys to Digital Marketing in 2017

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It’s time to look ahead for your business’s marketing efforts. After years of rapid growth, 2016 was the year digital marketing spending finally passed TV and more traditional marketing approaches. The benefits are well-known; not only is it where more and more audiences are consuming content and spending time, but it’s an entirely trackable, metrics-driven way to ensure that ad spend is efficient and performing correctly.

In fact, thinking about how users will engage with your content across the variety of platforms will be key to successful brand marketing in 2017. Planning your digital strategy, and how your online and offline systems work together will help you be more efficient and generate results in your marketing efforts.

With the start of the new year, it’s time to look at the 7 hottest trends shaping digital marketing right now, and how you can leverage these to make your business successful online.…

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5 Characteristics of a Successful Logo Design

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Designing a successful logo is a task many people value the importance of but usually take for granted due to its complexity. Building a respectable, memorable, and properly functioning logo is like linking train cars within a locomotive to get to the end destination. If one car link is broken, the remaining cars behind will get left in the dust. The cars ahead will race off into the distance without the goods from the latter. Each part of a train needs to be connected to ensure the overall success of getting to the end destination. Similarly, if one part of the logo disconnects, it will fail in its end goal to appropriately convey a brand as a whole.

We’ve put together 5 characteristics that will ensure the end destination of a logo is successful:


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2016: A Year in Review

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As we begin to watch our “Year in Review” videos on Facebook, reveal our “2016 Best Nine” on Instagram, and listen to our “Top 100 Songs” on Spotify, it must also be time to post our Year in Review company infographic. Although media outlets can market 2016 as less than perfect, 2016 was a milestone year for Satellite Six. We celebrated our “6th” year in business, and as a company who loves to play off the space theme and the number six, this was a perfect opportunity to utilize our talents and celebrate. (Because who doesn’t love a good party?)

Surprisingly enough, 2016 was not all fun and games, as we did work exceptionally hard to accomplish many notable things: We added three new team members to our Web Development, Web & Graphic Design, and Sales & Marketing Departments; created a partnership with the University of Wisconsin-Eau Claire to add a new Career Ready Internship program for Digital Marketing; won 8 GDUSA awards for Website Design, Graphic Design, and In-House Design; Sponsored the Eau Claire Express Father’s Day Game (Ben got to throw out the first pitch!); and partnered with a ship-ton of new clients who we’re honored to work with.…

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Encouraging Big Ideas

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Internships are a supplementary experience throughout college. They provide real-world experience and help you find your individual niche to pursue. As a soon-to-be-graduate this December, I am ecstatic to have found the industry in which I hope to pursue upon graduation.

Not only is it important to obtain internships before graduation, but it is just as essential to intern with a company that matches your ambitions and provides skills to succeed beyond the classroom. If you believe in exploring the creative space with a great group of individuals, Satellite Six is a great place to start your career.

This Fall, I have had the opportunity to intern for Satellite Six as a Keyword Research Assistant. Upon hiring and throughout my experience, I was trained and guided by the experts themselves.…

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If you’ve been to our studio lately, you may have noticed a large number “10” above our front door. As a part of the U.S., Eau Claire, and Chippewa Falls Chambers of Commerce, #WeEmploy 10 bright, energetic, willing, and amazing individuals whom without, we wouldn’t be the business we are today. We strive everyday to produce awesome products and services for our clients and for ourselves. We do it for the community and for the nation. We don’t settle for less, because we’ve worked hard to get to where we are today.

Ben Stroinski is a small business owner and his number is “10”. That’s the 10 jobs he has created in the heart of the city that we all love.…

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Satellite Six Turns 6!

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How does Satellite Six throw an anniversary party? They planet.

Since December 6th, 2010, local web design and branding agency, Satellite Six, has been launching big ideas throughout the Chippewa Valley and nationwide. What started out as a one-man-show with founder Ben Stroinski, working out of the spare bedroom in his basement, the agency quickly evolved into a 10 person team in just six short years. In honor of this milestone, Satellite Six is holding a 6th anniversary party – and you’re invited!

The celebratory event will be held on December 6th, 2016 at the Satellite Six headquarters in Eau Claire. The party kicks off at 4pm with food and beverages provided for all who attend. Everyone is welcome to explore our studio and meet our team.…

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