When Manufacturers & Technical Industries Need a Rebrand: 4 Things to Look For.

Manufacturers tend to operate in niche markets of complex industries. Most of the energy of your communication and messaging work is focused on communicating technical specifications and product information. And in some cases, the product itself CAN be the brand. If your product is simple yet durable, then your company hopes that those product characteristics…

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Do Manufacturers Really Need to Be Blogging?

It seems like EVERY website is now blogging in 2019. eCommerce is blogging. The healthcare industry is blogging. Lifestyle brands are blogging. And now, more than ever B2B businesses are blogging. But do B2B businesses REALLY need blogs? Do B2B businesses even read blogs? Blogs have been around for a long time. We continue to…

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[PODCAST] Leveraging Audience Relationships with Samantha Forehand

Laura speaks with Samantha Forehand of Reality Works about using customer feedback to incorporate new product features and finding ways for engineers to build products based on real-time customer needs. Realityworks provides products and services to improve health through the use of interactive technology. Check out the full episode below, or by subscribing on iTunes…

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[PODCAST] Manufacturer Strategic Mix

This week on Maker Marketing, I speak with Eric Boud of Rover Manufacturing Consulting. While I was originally interested in speaking with him due to his experience in helping manufacturers outsource to China, we touched on everything from the benefits of outsourcing vs insourcing, general marketing practice, and even how your HR and staffing efforts…

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[PODCAST] Influencing Industry Mindset

This week on Maker Marketing, we talk with Rose-Marie Brandwein about the RAPID Manufacturing Institute, and how they’re building community around Process Intensification. RAPID’s mission is to be thought leaders, and to change the mindset of organizations within the chemical manufacturing industry to understand why this process benefits several facets of a business. Along the…

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