Build your Brand

Developing attitudes and visuals that engage your audience.


Mood Board Brand Development

A “mood board” is a way to develop a visual interpretation for communicating the values, attitudes, look and feel of your project or brand. At the core, it’s a collage of images, text, typography, shapes, icons, colors, and more – all to set the tone for the visual direction of your company’s brand.

We often start with a mood board as part of the brand development process when taking on a new branding project. This allows both us and the client to understand what we’re “going for” in a very literal sense. It can also serve as an anchor for the brand’s visual identity.

Style Guide

A Style Guide is a booklet for internal/corporate use to dictate common typography, usage, messaging, icons, and other elements in a more concrete way than a mood board. This also helps to guide proper logo usage, define exact colors, and serve as a “how to” document for any designers working on your brand.

Detailed Brand Development Documentation

Additional brand documentation is available, including Concepting, often done along with Mood Boarding, lays foundations as a write-up for attitude, style, brand idea, and brand goals; Naming Conventions, which define names for programs, things, ideas, elements, locations and more for a brand; and Existing Brand write-ups, if instead of a makeover, your current brand is simply in need of documentation of some of the elements and ideas.

Free Brand Consultation

We want to learn all about your current level of branding! Fill out this quick form for a free 30-minute consultation to discuss your current marketing & brand situation and how Satellite Six can design a project to suit your needs. No obligation!

See our recent projects. Our Portfolio »