Branding Archives - Satellite Six

Audience: The Core of Every Great Brand

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For many businesses, brand isn’t a priority. In some cases, the concept of brand and what it can do is too abstract to be of use. For them a brand is simply something that “is,” reflecting the sum total of their product, their customer experience, and the messaging and visuals that have been put in the marketplace. These businesses often struggle to find connections with an audience, and eventually fade into a sea of lookalike competitors, fighting to show what makes them different from every other similar business in the eyes of the consumer.

Successful business, therefore, realize that the customer experience and perceptions can be tightly controlled and planned in such a way that their brand is seen as a different choice, or even the only correct choice for their customer base.…

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Understanding Brand: Why Rebrand

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Branding is an ambiguous concept and so many companies don’t quite understand what it is, and why it is so critical to success. In my estimation, 9 out of 10 clients come to us first because they believe something to be broken in their marketing system. Something is out of alignment, and they’re not sure what it is – but our conversations usually focus around something very tangible, such as “my website stinks.” Often times, however, there is something going on in the bigger picture that is hard to identify when you are so close to your own business. Here are the 3 most common situations in which companies can benefit from rebranding.

Internal Transition

An internal transition is one reason organizations should consider a rebrand.…

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5 Characteristics of a Successful Logo Design

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Designing a successful logo is a task many people value the importance of but usually take for granted due to its complexity. Building a respectable, memorable, and properly functioning logo is like linking train cars within a locomotive to get to the end destination. If one car link is broken, the remaining cars behind will get left in the dust. The cars ahead will race off into the distance without the goods from the latter. Each part of a train needs to be connected to ensure the overall success of getting to the end destination. Similarly, if one part of the logo disconnects, it will fail in its end goal to appropriately convey a brand as a whole.

We’ve put together 5 characteristics that will ensure the end destination of a logo is successful:


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5 Things To Keep In Mind When Choosing a Domain Name

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Anyone that’s ever used the internet knows that having a killer website to showcase a brand and promote products and/or services is pretty darn important. What can we say? We’re suckers for extremely user-friendly and aesthetically-pleasing sites. While many assume the first step to starting the website construction process is actually designing the site, in reality, choosing the right domain name is as equally important and can be one of the most difficult parts of the site’s creation.

Choosing a domain name is comparable to choosing a company name, as it requires ample thought and consideration. Your domain name is your personal identity on the web, so you want to make sure that it fits not only your brand but is also easy to locate and promote.…

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#MondayMaterial: Top 5 Branding Articles for the Week of June 13th

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What’s currently happening in the world of branding, you ask? We’ve compiled a list of our favorite articles that include branding-related topics from the past few weeks. Happy reading!

Here’s a look at our recent roundup:

Budweiser Renames Its Beer “America”
Have you heard the news? The well-known domestic beer, Budweiser, is updating its cans and bottles this summer in the U.S. to read “America”, and will run this patriotic campaign through the November election. Although it may seem like a simple update, check out the article to see how much fine-detailing went into the 7 month rebrand.

The Science Behind Brands’ Colors
You’ve probably heard that different colors are associated with various feelings and emotions, but did you know that there’s an actual science behind brands using particular colors in their logo and identity?…

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Why Satellite Six’s Logo Is Not The Milwaukee Brewer’s Logo

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Baseball season is upon us, and everyone’s mind is either on the Minnesota Twins or the Milwaukee Brewers (unless you jumped on the Cubs bandwagon last season). Even if you’re not a baseball fan, you have most likely been exposed to the area’s beloved teams and this may surprise you–Owner and Creative Director, Ben, was born and raised a Red Sox fan. Why is this relevant? Because we’re here to debunk the myth that the Satellite Six is actually the Brewers logo.

Time and time again we hear the question, “Did you know that your logo looks a lot like the Brewers’ logo?” Our answer, “Yes, we’ve heard this before. But no, it’s not the Brewers’ logo,” and here’s why:

It’s actually not the brewers logo.…

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Satellite Six Recognized for 3 Web Design Awards by GDUSA

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Eau Claire based Brand and Web Design company, Satellite Six, has earned recognition by a leading national industry publication, GDUSA, for three of their recent Website Design projects: CleanWorks Carpet Cleaning and Restoration; Marge McFarlane; and Wisconsin Sheep Dairy Cooperative.

Each year Graphic Design USA, a leading graphic design publication, holds award competitions to allow for firms to enter their top website design projects for voting. These competitions are held in order to inspire and enhance creative agencies’ awareness of great website design around the country. Our team is excited and honored to have graciously received recognition for three website design projects from our past year’s work.

One of our more recent launches was CleanWorks Carpet Cleaning and Restoration.…

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Eau Claire Startup Weekend Success Story

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Eau Claire Startup Weekend is a weekend-long, marathon event where entrepreneurs can go to learn the basics of founding a startup business & launching successful ventures. As an entrepreneur himself, Owner and Creative Director of Satellite Six, Ben Stroinski, was honored to have been a part of the Eau Claire Startup Weekend in October of this year. Ben donated his time to the Startup Weekend as a Coach and Mentor, described by attendees as one of the most valuable features of the entire weekend. Ben worked one-on-one with the teams to give invaluable advice towards developing their business. Satellite Six was also an official sponsor of Startup Weekend, donating a logo design to the winning team.

As with any successful business, it all starts with an idea….

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Why Brand Design Matters

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Apple or Google? Ford, Chevy, Toyota, or Honda? Coke or Pepsi? Or Mountain Dew?

Every day, customers are making choices about the products and services to buy. Ask a user why they choose A vs B and she’ll tell you the logical reasons why A is superior – the specs are better, the technology is newer, and the product performs better log-term. But that’s just reason talking – below that logical final decision is a complex mix of emotional appeals and pulls – from social proof and what others are buying to the nuances about the look, feel, and language. The product or service fulfills a deeper need, and hooks with great design and messaging that resonates with the purchaser. It feels authentic to who that customer is and what she values.…

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2014 Year In Review

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As 2014 comes to a close, it is with a full heart that the staff at Satellite Six would like to thank all of you for believing in us, encouraging us, and partnering with us throughout the past year and beyond. We absolutely could not have done any of this alone, and we sincerely appreciate every ounce of advice, direction, or referral that has been given to us. Since December of last year, our staff has grown by three new employees, and we see potential for even more growth in the New Year.

Building Our Portfolio

Throughout the past year, we have had the wonderful opportunity to work with many amazing clients. We have had the pleasure of redesigning the Hoeft Builders brand and website, developing a completely new website design and donation system for the Eau Claire Community Foundation and Eau Claire Public Schools Foundation, and designing the brand and marketing materials for the highly successful Gatsby’s Gala, developed by Eau Claire Jazz, Inc and UW-Eau Claire Jazz Studies.…

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