AdWords Ad Copy: Best Practices

Ah, the mysterious world of Google AdWords. Frightening first initial thoughts of setting up and managing a Pay Per Click (PPC) campaign aside, there are a number of incredible benefits to using a Search Engine Marketing (SEM) platform, which include driving traffic to your website, growing your email list, and more importantly, increasing sales. That…

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7 Keys to Digital Marketing in 2017

It’s time to look ahead for your business’s marketing efforts. After years of rapid growth, 2016 was the year digital marketing spending finally passed TV and more traditional marketing approaches. The benefits are well-known; not only is it where more and more audiences are consuming content and spending time, but it’s an entirely trackable, metrics-driven…

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Beginner’s Guide to SEO

What Is SEO? SEO stands for “Search Engine Optimization” and can help make or break your website’s survival throughout the world wide web. By focusing on both front- and back-end optimization, SEO helps create an easily accessible website for both the search engines and the users to discover. Higher visibility leads to higher traffic rates which…

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