Marketing Archives - Satellite Six

AdWords Ad Copy: Best Practices

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Ah, the mysterious world of Google AdWords.

Frightening first initial thoughts of setting up and managing a Pay Per Click (PPC) campaign aside, there are a number of incredible benefits to using a Search Engine Marketing (SEM) platform, which include driving traffic to your website, growing your email list, and more importantly, increasing sales. That being said, there are a few best practices when it comes to writing your AdWords copy that gives you the best possible chance of PPC success.

The Basics

If you’re new to AdWords, understanding what your ad will consist of is the first step in conquering the SEM platform. Your ad will look a little something like this:

  • Headline 1: 30 characters
  • Headline 2: 30 characters
  • Display URL/Path: 30 characters
  • Description: 80 characters
  • Final URL

Headlines

The headlines may very well be the most important part of your ad.…

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Audience: The Core of Every Great Brand

Posted by | Branding, Marketing | View Comments »

For many businesses, brand isn’t a priority. In some cases, the concept of brand and what it can do is too abstract to be of use. For them a brand is simply something that “is,” reflecting the sum total of their product, their customer experience, and the messaging and visuals that have been put in the marketplace. These businesses often struggle to find connections with an audience, and eventually fade into a sea of lookalike competitors, fighting to show what makes them different from every other similar business in the eyes of the consumer.

Successful business, therefore, realize that the customer experience and perceptions can be tightly controlled and planned in such a way that their brand is seen as a different choice, or even the only correct choice for their customer base.…

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7 Keys to Digital Marketing in 2017

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It’s time to look ahead for your business’s marketing efforts. After years of rapid growth, 2016 was the year digital marketing spending finally passed TV and more traditional marketing approaches. The benefits are well-known; not only is it where more and more audiences are consuming content and spending time, but it’s an entirely trackable, metrics-driven way to ensure that ad spend is efficient and performing correctly.

In fact, thinking about how users will engage with your content across the variety of platforms will be key to successful brand marketing in 2017. Planning your digital strategy, and how your online and offline systems work together will help you be more efficient and generate results in your marketing efforts.

With the start of the new year, it’s time to look at the 7 hottest trends shaping digital marketing right now, and how you can leverage these to make your business successful online.…

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Should Your Business Be Blogging?

Posted by | Blogging, Marketing, Website | View Comments »

It seems as though there’s an ongoing conversation about whether businesses should be blogging or not. Companies are constantly wondering if writing a blog post several times a week is worth the extra time and additional effort. The short answer? Yes! Blogging on a persistent basis is an inexpensive (and rather easy) way to amplify your marketing efforts and attract numerous prospective clients. Here’s a few notable ways blogging can help your business:

Blogging boosts credibility.

Whether you’re aware of it or not, when you write blog posts, you’re establishing yourself as an expert in your business. Your blog is a place where you can share industry and product news, showing your viewers that you know what you’re doing and talking about.…

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How to Avoid 3 Common SEO Mistakes

Posted by | Marketing, SEO, Website | View Comments »

When it comes to designing and writing content for your website or blog, it’s important to have search engine optimization at the top of your priority list. By now, you know that search ranking is a crucial factor of any marketing strategy, and without it, your website can easily get lost somewhere out in the unknown depths of SEOless cyberspace. A recent study by Conductor found that “72% of marketers from enterprises rate search engine optimization (SEO) as successful in achieving marketing objectives like lead generation and increased Web traffic.” (1)

It’s time to start optimizing, people.

Unfortunately, SEO can cause headaches if you’re unsure of how to rank. Do you find yourself struggling to gain exposure in search engines?…

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Beginner’s Guide to SEO

Posted by | Marketing, SEO | View Comments »

What Is SEO?

SEO stands for “Search Engine Optimization” and can help make or break your website’s survival throughout the world wide web. By focusing on both front- and back-end optimization, SEO helps create an easily accessible website for both the search engines and the users to discover. Higher visibility leads to higher traffic rates which leads to a higher organic ranking on most of the major search engines.

Why Should I Care?

A study by Fleishman-Hillard International Communications, in conjunction with Harris Interactive, showed that 89% of users were using search engines to help make a purchase in 2012. (1) Over time there has been a shift in search engine users clicking on lower links than the very top; however, the study found that the majority of users will go toward the top of search results.…

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Beginner’s Guide to Facebook Marketing

Posted by | Marketing, Social Media | View Comments »

Knowing how to effectively promote your company through specific social media channels can be a challenge. What’s even tougher is knowing what to post and when to post it on each of the major social outlets. In 2015, you can expect to see a drastic shift in the marketing practices on Facebook, as well as Twitter, Pinterest, and even SnapChat. Facebook, specifically, has become pay-to-play marketing platform if you want to get the right kind of engagement from your social marketing efforts. Like any marketing campaign, it is important to set specific goals for your campaign. Whether you’re looking to get more likes on your page or click-throughs to your website, making sure you are directing your messaging to the right audience is the first step.…

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2014 Year In Review

Posted by | Branding, Design, Marketing, Social Media, Website | View Comments »

As 2014 comes to a close, it is with a full heart that the staff at Satellite Six would like to thank all of you for believing in us, encouraging us, and partnering with us throughout the past year and beyond. We absolutely could not have done any of this alone, and we sincerely appreciate every ounce of advice, direction, or referral that has been given to us. Since December of last year, our staff has grown by three new employees, and we see potential for even more growth in the New Year.

Building Our Portfolio

GG-Ad-Reduced
Throughout the past year, we have had the wonderful opportunity to work with many amazing clients. We have had the pleasure of redesigning the Hoeft Builders brand and website, developing a completely new website design and donation system for the Eau Claire Community Foundation and Eau Claire Public Schools Foundation, and designing the brand and marketing materials for the highly successful Gatsby’s Gala, developed by Eau Claire Jazz, Inc and UW-Eau Claire Jazz Studies.…

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Halloween Marketing, Satellite Six, Website Design Eau Claire, WI

Marketing Monday: Halloween Edition

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As Halloween is quickly approaching, you may or may not let your employees dress up for the day, the week, or even the entire month of October. But there are other marketing tactics that can be considered useful, depending on the nature of your business and the clients that you interact with on a day-to-day basis. Although these marketing methods are Halloween-specific, paired with the right colors and fonts, they can be used for virtually any upcoming holiday.

1. Update your current brand with holiday-specific images. By simply adding a Jack O’ Lantern or ghost to your logo, your brand will get a facelift that your customers will love.

2. Host an event. Health and fitness is a growing interest to the public, and by hosting or sponsoring a Halloween-themed event (i.e.…

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Brand Marketing: It’s all about the “Pre-Sell”

Posted by | Branding, Marketing | View Comments »

You’ve got the business off the ground! Your service is starting to get attention. Things are going nicely until suddenly… you plateau! Your current customers love you, but you can’t seem to continue to reach new prospects. Or worse yet, the new prospects you are reaching treat you just like everyone else in your industry – evaluating you not on the quality you provide or the different service level you offer, but on price alone. Here’s where your brand comes in.

Branding Defines What You Are

Your brand is there to give your company a voice, a look, a feel, and an experience for your customers that they can’t get anywhere else. A brand is the sum total experience with a company, from the attitude it projects down to the promise it delivers on each and every time.…

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