Ah, the mysterious world of Google AdWords.
Frightening first initial thoughts of setting up and managing a Pay Per Click (PPC) campaign aside, there are a number of incredible benefits to using a Search Engine Marketing (SEM) platform, which include driving traffic to your website, growing your email list, and more importantly, increasing sales. That being said, there are a few best practices when it comes to writing your AdWords copy that gives you the best possible chance of PPC success.
If you’re new to AdWords, understanding what your ad will consist of is the first step in conquering the SEM platform. Your ad will look a little something like this:
- Headline 1: 30 characters
- Headline 2: 30 characters
- Display URL/Path: 30 characters
- Description: 80 characters
- Final URL
The headlines may very well be the most important part of your ad.…
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