Top 7 Chatbot Marketing Strategies for 2019

Modern marketing strategies are becoming more automated and sophisticated every day. Marketing messaging has been automated for a long time… …but now that includes real time automated messaging. Companies can have automated robotic conversations with customers that move users through the funnel and pass them off to a human if needed at the right time….

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Wistia vs Vimeo for Video Content Marketing

Video marketing is growing faster and faster every year. Creating video content used to be a secondary role for digital marketers. Commercials or expensive video ad placements were big undertakings that were a lower overall priority. Not only do we now watch more video than ever but including video content actually increases organic traffic from…

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Why Manufacturing Websites Aren’t Generating More Leads

You have a sharp looking new website and the best product in the market, but leads are not pouring into your inbox. You’ve experienced this frustration. You plan, you optimize, and you invest. And then nothing. Maybe your assumption is that the quality of your product should speak for itself and your 5-star reviews should…

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When Manufacturers & Technical Industries Need a Rebrand: 4 Things to Look For.

Manufacturers tend to operate in niche markets of complex industries. Most of the energy of your communication and messaging work is focused on communicating technical specifications and product information. And in some cases, the product itself CAN be the brand. If your product is simple yet durable, then your company hopes that those product characteristics…

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[PODCAST] Leveraging Audience Relationships with Samantha Forehand

Laura speaks with Samantha Forehand of Reality Works about using customer feedback to incorporate new product features and finding ways for engineers to build products based on real-time customer needs. Realityworks provides products and services to improve health through the use of interactive technology. Check out the full episode below, or by subscribing on iTunes…

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