What is H2H Marketing & How To Use It Successfully

Recent advances in technology have drastically changed the way we do marketing. Businesses are increasingly adopting automation and AI technology in their marketing strategy, but is this actually helping? Automation, bots and AI technology save time and decrease workload, but customers miss out on the human interaction and relationships that are still highly valued. That…

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When Manufacturers & Technical Industries Need a Rebrand: 4 Things to Look For.

Manufacturers tend to operate in niche markets of complex industries. Most of the energy of your communication and messaging work is focused on communicating technical specifications and product information. And in some cases, the product itself CAN be the brand. If your product is simple yet durable, then your company hopes that those product characteristics…

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Your Brand: An Iceberg

Branding is all about understanding the deep, nuanced ways in which it is designed and planned to resonate with your audience. Check out this infographic that demonstrates all the factors that make up top brands. You might be surprised at all that’s below the surface! Click to Enlarge: The Brand Iceberg So much about branding…

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Stop Spaghetti Marketing!

There’s a right way and a wrong way to market your business effectively. At its best, marketing ignites the interest of your audience, communicates your core brand values, and demonstrates why you are a better fit for the customer than your competition. At its worst, it’s an expenditure that constantly falls flat and fails to…

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Audience: The Core of Every Great Brand

Audience is Everything One thing all successful brands have in common: they recognize that the customer experience and perceptions can be tightly controlled and planned in such a way that their brand is seen as the only correct choice for their customer base. When you understand customer base and what drives their purchase decisions, you…

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