When Manufacturers & Technical Industries Need a Rebrand: 4 Things to Look For.

Manufacturers tend to operate in niche markets of complex industries. Most of the energy of your communication and messaging work is focused on communicating technical specifications and product information. And in some cases, the product itself CAN be the brand. If your product is simple yet durable, then your company hopes that those product characteristics…

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Your Brand: An Iceberg

Branding is all about understand the deep, nuanced ways in which it is designed and planned to resonate with your audience. Check out this infographic that demonstrates all the factors that make up top brands. You might be surprised at all that’s below the surface! Click to Enlarge: The Brand Iceberg So much about branding…

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5 Things To Keep In Mind When Choosing a Domain Name

Anyone that’s ever used the internet knows that having a killer website to showcase a brand and promote products and/or services is pretty darn important. What can we say? We’re suckers for extremely user-friendly and aesthetically-pleasing sites. While many assume the first step to starting the website construction process is actually designing the site, in…

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