Modern marketing strategies are becoming more automated and sophisticated every day. Marketing messaging has been automated for a long time… …but now that includes real time automated messaging. Companies can have automated robotic conversations with customers that move users through the funnel and pass them off to a human if needed at the right time….
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It seems like EVERY website is now blogging in 2019. eCommerce is blogging. The healthcare industry is blogging. Lifestyle brands are blogging. And now, more than ever B2B businesses are blogging. But do B2B businesses REALLY need blogs? Do B2B businesses even read blogs? Blogs have been around for a long time. We continue to…
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Recently advertising firm RPA (Rubin Postaer and Associates) teamed up with USA Today to conduct an anonymous survey of more than 140 advertising and brand marketing agencies. The survey was conducted in order to gain a better understanding of the agency-client relationship, and that’s exactly what they received. The response to their very first question, “Which…
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