The Complete Guide to Industrial Marketing

Industrial B2B buyer behaviors have dramatically shifted in the last decade and with that, successful industrial marketing strategies have shifted as well. Traditional marketing is lacking ROI and industrials who are looking to grow have to adopt modern marketing methods that are tailored to the B2B industrial sector. In order to align marketing with the…

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Inbound Marketing vs. Digital Advertising. What’s The Difference?

What Is Inbound Marketing? Inbound marketing is a type of digital marketing where businesses attract an audience with content and solutions they’re looking for and tailor a customer journey based around their current needs and interests. After attracting users to their website through various channels, inbound marketing continues to offer support, solutions, and reengagement that…

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What is H2H Marketing & How To Use It Successfully

Recent advances in technology have drastically changed the way we do marketing. Businesses are increasingly adopting automation and AI technology in their marketing strategy, but is this actually helping? Automation, bots and AI technology save time and decrease workload, but customers miss out on the human interaction and relationships that are still highly valued. That…

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Top 7 Chatbot Marketing Strategies for 2019

Modern marketing strategies are becoming more automated and sophisticated every day. Marketing messaging has been automated for a long time… …but now that includes real time automated messaging. Companies can have automated robotic conversations with customers that move users through the funnel and pass them off to a human if needed at the right time….

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Why Manufacturing Websites Aren’t Generating More Leads

You have a sharp looking new website and the best product in the market, but leads are not pouring into your inbox. You’ve experienced this frustration. You plan, you optimize, and you invest. And then nothing. Maybe your assumption is that the quality of your product should speak for itself and your 5-star reviews should…

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