Top 7 Chatbot Marketing Strategies for 2019

Modern marketing strategies are becoming more automated and sophisticated every day. Marketing messaging has been automated for a long time… …but now that includes real time automated messaging. Companies can have automated robotic conversations with customers that move users through the funnel and pass them off to a human if needed at the right time….

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11 Ways To Use LinkedIn For Business Development in 2019

LinkedIn may not be the largest overall social media platform but 20% of the 500MM+ users are senior level decision makers. LInkedIn has massive potential for business development, lead generation, and free sales opportunities… …which is why 91% of marketing executives call LinkedIn the #1 place to find quality content. And while there is a…

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When Manufacturers & Technical Industries Need a Rebrand: 4 Things to Look For.

Manufacturers tend to operate in niche markets of complex industries. Most of the energy of your communication and messaging work is focused on communicating technical specifications and product information. And in some cases, the product itself CAN be the brand. If your product is simple yet durable, then your company hopes that those product characteristics…

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Do Manufacturers Really Need to Be Blogging?

It seems like EVERY website is now blogging in 2019. eCommerce is blogging. The healthcare industry is blogging. Lifestyle brands are blogging. And now, more than ever B2B businesses are blogging. But do B2B businesses REALLY need blogs? Do B2B businesses even read blogs? Blogs have been around for a long time. We continue to…

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