Laura speaks with Kevin Sofen of WS Darley & Co about how their marketing was all about becoming thought leaders in their industry. They created SmartFirefighting.com as a way to further their mission – and ended up evolving their entire industry as a result. Check out the full episode below, or by subscribing on iTunes…
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This week on Maker Marketing, I speak with Eric Boud of Rover Manufacturing Consulting. While I was originally interested in speaking with him due to his experience in helping manufacturers outsource to China, we touched on everything from the benefits of outsourcing vs insourcing, general marketing practice, and even how your HR and staffing efforts…
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This week on Maker Marketing, we talk with Rose-Marie Brandwein about the RAPID Manufacturing Institute, and how they’re building community around Process Intensification. RAPID’s mission is to be thought leaders, and to change the mindset of organizations within the chemical manufacturing industry to understand why this process benefits several facets of a business. Along the…
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This week on Maker Marketing, I was excited to have the opportunity to sit down with Jack Wilson of Box Latch Products. We talked about a number of philosophies core to his product and customer strategy. All these lessons revolved around one major idea, and that’s this: If you want to make something customers care…
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This week on Maker Marketing, I host a solo episode, and we’re taking a deeper dive into how YOU can better plan for – and get great results from – your trade shows. The Maker Marketing Podcast is a new weekly show from Satellite Six, currently in its first season. This podcast is perfect for…
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This week on Maker Marketing, I spoke with Travis Blomberg of WasteCap Resource Solutions about sustainability. He has a mission: to help manufacturers and businesses to stop thinking of byproducts of their activities as waste, and instead think of them as an opportunity, both in reducing costs by providing that byproduct to another organization, and…
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This week on the show, I sat down with Jeff Dykes of Northern Star Fire to get his take on lessons he learned in tailoring his marketing efforts to suit the needs of his customer base. We also explore how he was able to rapidly make inroads into international distribution. The Maker Marketing Podcast is…
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Have you ever said to yourself, “Self, I think we can step back from our marketing efforts right now. We’re doing so well we can’t keep up!” If so, you might benefit from some insights as to why this is the PERFECT time to be ramping up your marketing efforts. Listen to the full episode…
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