The Complete Guide to Industrial Marketing

Industrial B2B buyer behaviors have dramatically shifted in the last decade and with that, successful industrial marketing strategies have shifte as well. Traditional marketing is lacking ROI and industrials who are looking to grow have to adopt modern marketing methods that are tailored to the B2B industrial sector. In order to align marketing with the…

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Inbound Marketing vs. Digital Advertising. What’s The Difference?

What Is Inbound Marketing? Inbound marketing is a type of digital marketing where businesses attract an audience with content and solutions they’re looking for and tailor a customer journey based around their current needs and interests. After attracting users to their website through various channels, inbound marketing continues to offer support, solutions, and reengagement that…

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6 Photo Tips To Win On Google My Business

What is Google My Business? Google My Business is a free directory tool that allows businesses to manage their online listing with Google. The Google My Business listing may show up when a company or service is searched on a Google platform. In this digital directory, a company can describe their services, manage reviews, share…

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AdWords Ad Copy: Best Practices

Ah, the mysterious world of Google AdWords. Frightening first initial thoughts of setting up and managing a Pay Per Click (PPC) campaign aside, there are a number of incredible benefits to using a Search Engine Marketing (SEM) platform, which include driving traffic to your website, growing your email list, and more importantly, increasing sales. That…

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Encouraging Big Ideas

Internships are a supplementary experience throughout college. They provide real-world experience and help you find your individual niche to pursue. As a soon-to-be-graduate this December, I am ecstatic to have found the industry in which I hope to pursue upon graduation. Not only is it important to obtain internships before graduation, but it is just…

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