AdWords Ad Copy: Best Practices

Ah, the mysterious world of Google AdWords. Frightening first initial thoughts of setting up and managing a Pay Per Click (PPC) campaign aside, there are a number of incredible benefits to using a Search Engine Marketing (SEM) platform, which include driving traffic to your website, growing your email list, and more importantly, increasing sales. That…

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Encouraging Big Ideas

Internships are a supplementary experience throughout college. They provide real-world experience and help you find your individual niche to pursue. As a soon-to-be-graduate this December, I am ecstatic to have found the industry in which I hope to pursue upon graduation. Not only is it important to obtain internships before graduation, but it is just…

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5 Things To Keep In Mind When Choosing a Domain Name

Anyone that’s ever used the internet knows that having a killer website to showcase a brand and promote products and/or services is pretty darn important. What can we say? We’re suckers for extremely user-friendly and aesthetically-pleasing sites. While many assume the first step to starting the website construction process is actually designing the site, in…

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5 Must-Read SEO Articles This Week

One must believe everything they read on the internet, right? Sadly, many web surfers find that statement to be true and gather inaccurate information from unreliable sources. Lately, we’ve been getting a lot of questions from our readers asking about various concepts related to our industry, such as what’s changing, who can they believe, what…

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Beginner’s Guide to SEO

What Is SEO? SEO stands for “Search Engine Optimization” and can help make or break your website’s survival throughout the world wide web. By focusing on both front- and back-end optimization, SEO helps create an easily accessible website for both the search engines and the users to discover. Higher visibility leads to higher traffic rates which…

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