The Complete Guide to Industrial Marketing

Industrial B2B buyer behaviors have dramatically shifted in the last decade and with that, successful industrial marketing strategies have shifte as well. Traditional marketing is lacking ROI and industrials who are looking to grow have to adopt modern marketing methods that are tailored to the B2B industrial sector. In order to align marketing with the…

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Should your company be on Facebook?

Small business or large corporation, it doesn’t matter. There’s something you can do with social media, especially Facebook. It’s not just for kids hanging out. It’s evolved into a mass communications platform based around sharing and discovery. Think of it as a person-to-person voice where your company can micro-broadcast conversations with fans, prospects, and customers…

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