Objectives:

Commercial electrical projects need to be on time and on budget. It is important that the site convey B&B Electric’s commitment to those expectations, and includes compelling calls to action to capture and convert new sales prospects. Existing customers looking to submit services requests, provide reviews/feedback, or get more industry program information must be able to easily find these features on the new website.

Results

• 97 website-direct leads generated in first 3 months
• 52% Increase in new website users
• 40% Increase in total page views
• Modernization of brand to accurately represent the current B&B Electric

3-MO LEADS GENERATED

0

UP FROM NEAR ZERO
INCREASE IN TRAFFIC

+ 0 %

VISITS OVER PREVIOUS YEAR
ENGAGEMENT INCREASE

+ 0 %

PAGE VIEWS OVER PREVIOUS YEAR
PHASE 1

BRAND & WEBSITE STRATEGY

Satellite Six consulted with B&B Electric to understand the scope of their goals and challenges, and to develop key audience profiles and messaging. Through the Success Blueprint, a highly targeted and strategic website plan was developed.

phase
PHASE 2

WEBSITE DESIGN & DEVELOPMENT

Using best practices for usability and growth-driven design, the B&B site was redesigned to appeal to key industry audiences and optimized for flows to request bids. Along with interactive goals, perception goals were to modernize the look and feel of the B&B Electric brand and kick-start the next evolution of their visual identity.

phase
phase
PHASE 3

ONGOING UPDATES & SUPPORT

Within weeks of launching the new website and inbound plan, B&B Electric’s website experienced dramatic increases in daily traffic (+40-75% over previous years) as well as direct lead generation through their “Request a Bid” portal. With ongoing strategic updates and support, B&B Electric is now able to utilize their website as a key element of their marketing and lead generation system.

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