Objectives:
As a 2+ decade old business, Weigh-Rite Scale was starting to see a disconnect between their capabilities and how their customers were seeing them. Their sales materials and newsletter often did not convey the level of quality and service they represented, and their customers were struggling to use their outdated website. A brand refresh was needed to improve their message and grow their business, as well as building a catalog-based website to better showcase their products and custom industry application capabilities.

Results:

  • 80% INCREASE in Website Users over 4 years
  • 35% INCREASE in Page Views
  • 23% INCREASE in # Website Users
  • #1-3 search ranking in 2 main markets for major product categories
SEARCH RANKING

# 0-0

IN HIGH-VALUE SEARCH TERMS
INCREASE IN TRAFFIC

0 %

GROWTH OVER 4 YEARS
PAGE & PRODUCT VIEWS

0 %

INCREASE OVER 4 YEARS
PHASE 1

BRAND STRATEGY & PARTNERSHIP

Satellite Six consulted with Weigh-Rite Scale to understand the scope of their goals and challenges, as well as the audience industries they serve and their unique needs. From sales sheets to print catalogs to monthly newsletters, Satellite Six helped Weigh-Rite Scale Co rebrand their materials and messaging with a fresh, updated look for better resonance with their key markets and buyers. The new visual identity is more in line with the level of quality and service that they provide their customers.

phase
PHASE 2

WEBSITE & ONLINE CATALOG

Weigh-Rite Scale Co needed an updated, rebranded website, along with an easily editable online product catalog that represented the diverse products sold through Weigh-Rite Scale Co. The new online catalog allows users to easily filter and sort through the wide variety of products by Type, Manufacturer, Category, and Features. As a result, website inquiries increased, and translated into additional lead captures and sales opportunities.

phase
phase
PHASE 3

ONGOING DIGITAL MARKETING

Weigh-Rite Scale Co has partnered with Satellite Six for over four years to continually grow and optimize their website and digital marketing system for their online catalog. Over that time period, Weigh-Rite Scale has consistently placed in the top rankings of search results in WI and MN, driving clicks into their site and growing their sales opportunities.

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