[PODCAST] Tailor to your audience – with guest Jeff Dykes

This week on the show, I sat down with Jeff Dykes of Northern Star Fire to get his take on lessons he learned in tailoring his marketing efforts to suit the needs of his customer base. We also explore how he was able to rapidly make inroads into international distribution.

The Maker Marketing Podcast is a new weekly show from Satellite Six, currently in its first season. This podcast is perfect for manufacturers who want to learn what’s working in marketing for businesses like theirs. New episodes every Friday!

Next week on the show: I talk with Travis Blomberg of WasteCap Resource Solutions about how to think of waste as a marketing and profit opportunity rather than as a disposal expense.

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Thanks for listening, and all the best to your success!

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About the author

About Laura

Laura is the founder and President of Satellite Six LLC. Laura has been working professionally to develop brands and design websites since 2003, during which time she has been honored with numerous industry awards. Laura has a passion for working with businesses and organizations to create brands people love. Tweets @brandnotion.

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