Inbound Marketing is all about getting in front of your best customers and giving them reasons to click and take action. From social media & social ads, content marketing & article writing, researched keywords & organic SEO, landing pages, lead magnets, tripwire offers, email marketing, and pay per click campaigns, you can benefit from techniques that bring in targeted traffic that wants to hear from you.
Search Engine Optimization (SEO) is often the largest draw for B2B and B2C websites. Why? Because using a search engine is an intention-based action on behalf of the web user. He or she wants to find something. With SEO, being on top of Google when this search occurs increases your clicks and traffic.
By building a researched keyword list, our team provides a data-driven approach to recommendations on which keywords should be your primary focus, and which ones have little to no search volume.
That keyword list works for both organic SEO (natural ranking due to the content on your website) and for Pay Per Click campaigns using Google Adwords.
Social Media marketing, including Facebook, Twitter, LinkedIn, and Instagram, make up another part of your inbound traffic. Social Media is a sharing and content medium, meaning that instead of people searching you out because they need something, they are there to interact and engage with fresh, new ideas. Social Media and social ads are most successful when they add to an audience’s life experience, by providing desired content or new and interesting articles.
You know it’s critical to maintain contact with your clients. We assist in the process by creating email marketing campaigns, complete from creation and template design, to campaign strategies and execution. Keep that audience excited about doing business with your brand!
Lead magnets, landing pages, and trip wires are critical to turn browsers into leads or customers. Build campaigns that draw in traffic and turn that traffic into leads through special offers and deals exclusive to them in exchange for contact information or a low-risk offer.
Wondering why some websites are able to generate tons of leads and new business and some struggle to get people to use the Contact Us form? Lead magnets and inbound strategy make all the difference to take an audience from cold to engaged.
Questions? Comments? Interested in a free review of your current marketing? How about an estimate for your new project? Contact us today! We promise you’ll hear back from us fast – usually within a few business hours.