Landing pages are a popular way for marketers to compile a database of emails from prospective buyers in their most successful online marketing efforts. If you’re looking for an easy way to generate more leads who actually want to be marketed to, and provide an early, exciting benefit to your customers, a squeeze page on your site could be the key to your online marketing success.
When setting up your online marketing, you succeed by defining conversion goals, from tracking revenue or acquisition of account sign ups, to business inquiries and newsletter sign ups.
Landing pages and simple offers turn browsers into email subscribers or even customers. A landing page is integral to inbound marketing campaigns and can be tracked as part of your overall funnel. Tracking allows you to make adjustments where you see people fall out of your funnel to make sure they stay!
With a landing page or squeeze page, you will find your email marketing efforts left with better lead captures and more email opt-ins, because the targeted audience is actually interested in your product or service. They want to be marketed to, and that’s why they went the extra step to visit your squeeze or landing page.
The fact is, it depends! Is your product heavily intention-based? Are people out there looking for the solution you offer? Or are you more of a relationship and brand-based sale?
Your answers to these and a few other questions are how we point you toward AdWords, social media, and even organic SEO, plan out your funnel, and work toward a conversion-based inbound marketing system.
We’re happy to talk you through it – just send us a hello!
Questions? Comments? Interested in a free review of your current marketing? How about an estimate for your new project? Contact us today! We promise you’ll hear back from us fast – usually within a few business hours.