B&B Electric is an electrical service provider for projects primarily in Wisconsin and Minnesota, with offices in Eau Claire and Hudson, WI. With over 300 employees, B&B Electric is able to provide for construction projects in industries such as Frac Sand Mines, Industrial, Commercial, Food Processing, Government Buildings, Healthcare, and others. B&B has undergone advancement in their internal processes and external job management, and they want their online presence and to evolve with them.
Commercial electrical projects need to be on time and on budget. It is important that the site convey B&B Electric’s commitment to those expectations, and includes compelling calls to action to capture and convert new sales prospects. Existing customers looking to submit services requests, provide reviews/feedback, or get more industry program information must be able to easily find these features on the new website.
• 97 website-direct leads generated in first 3 months
• 52% Increase in new website users
• 40% Increase in total page views
• Modernization of brand to accurately represent the current B&B Electric
Satellite Six consulted with B&B Electric to understand the scope of their goals and challenges, and to develop key audience profiles and messaging. Through the Success Blueprint, a highly targeted and strategic website plan was developed.
Using best practices for usability and growth-driven design, the B&B site was redesigned to appeal to key industry audiences and optimized for flows to request bids. Along with interactive goals, perception goals were to modernize the look and feel of the B&B Electric brand and kick-start the next evolution of their visual identity.
Within weeks of launching the new website and inbound plan, B&B Electric’s website experienced dramatic increases in daily traffic (+40-75% over previous years) as well as direct lead generation through their “Request a Bid” portal. With ongoing strategic updates and support, B&B Electric is now able to utilize their website as a key element of their marketing and lead generation system.
Wondering where to start to drive a level of success - or greater - similar to these clients for your own business? The SUCCESS BLUEPRINT is our PROVEN method to foundational marketing design to get YOU better results from your marketing and website!