Drylock Technologies is a manufacturer creating innovative hygiene products for daily comfort and care. They approached Satellite Six in 2018 as a prospective marketing partner to boost their recruitment efforts in a difficult hiring environment.
An absorbent product manufacturer was acquired by a global leader in hygiene products. They were growing fast and needed help filling 30 urgently needed positions.
The market for manufacturing employees was already strained and Drylock hired Satellite Six to lure recruits from regional manufacturers and an already limited applicant pool using inbound marketing and website design.
• 252% Increase in Monthly Applicants
• 144 Monthly Applicants Generated
• 300% Increase in Unique Pageviews to Recruiting Page
Satellite Six worked with Drylock Technologies to take a deep dive into the profile of potential applicants. Brand identity and messaging were developed to differentiate Drylock as an outstanding employer, speak to the frustrations of job seekers, and address their lifestyle and interests.
Working closely with Drylock, Satellite Six developed a conversion funnel that targeted cold audiences. Facebook and Google Ads were utilized to dynamically display ads based on each user’s step in the customer journey.
Retargeting and lead generation tactics were then employed to convert warm audiences into email subscribers and increase application flow.
The result was a tripled number of unique page views and a massive increase in monthly applicant flow. Not only did the number of applicants increase, but also the quality of hired employees, thanks to the larger pool of applicants.
Drylock’s microsite was developed to capture the attention of potential applicants and have further control of the customer journey.
Employee profiles, video production, and lead generation were used in tandem with content marketing to provide value to warm audiences and increase engagement and conversions on the Drylock website.
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