If your growth cycle is stuck, you're in the right place. We use these tools to help clients tackle tough marketing challenges and they're free for you to take.
Our Customer Avatar tool is the best place to get started. You'll pinpoint your audience to make your brand resonate and dominate your competition.
Take your first step today with the Customer Avatar tool. Understand the WHY behind customer purchase decisions and use audience information for growth opportunities.
Your messaging matters to your customers. This guide gives you simple changes to engage more customers with stronger content.Download
Visit our weekly show to learn what’s working in marketing for businesses like yours. Hear from industry professionals with new episodes every Friday.Listen Now
Volume One just recently relaunched their home page and called it Pulling Together While Staying Apart in an effort to ‘connect the Chippewa Valley through the COVID-19 epidemic’. Replacing their typical coverage of local news, events, arts, restaurants, and culture is a website completely dedicated to resources, ideas, and collaborations to help Chippewa Valley residents…read more »
Using brand affinity as a tool for growth isn’t just for the for-profit private sector. Developing a brand that resonates with an audience is at the core of organizational momentum and long term relevance in any industry. Take the 5 below brand nonprofit and public brands for example. Each has a different audience, a different…read more »
Modern organizations have logo sets that can be placed in a variety of ways and represent different facets within a cohesive brand. Different logo versions or multiple logos may be used as part of that brand strategy. The University of Wisconsin Eau Claire (UWEC) has several different visual representations of the university and it’s activities….read more »