Your Brand: An Iceberg

Branding is all about understand the deep, nuanced ways in which it is designed and planned to resonate with your audience. Check out this infographic that demonstrates all the factors that make up top brands. You might be surprised at all that’s below the surface!

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The Brand Iceberg

So much about branding is below the surface. As marketers, we’re always considering the best ways in which we can connect with, engage, and excite our audience. Starting with a deep understanding of all of those factors that a marketer can control is the ideal point at which to build a winning brand.

About the author

About Laura

Laura is the founder and President of Satellite Six LLC. Laura has been working professionally to develop brands and design websites since 2003, during which time she has been honored with numerous industry awards. Laura has a passion for working with businesses and organizations to create brands people love. Tweets @brandnotion.

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